165. Why Social Media Is Failing Us & 3 Things That Need To Be Working Together In Your Online Business

Why Social Media Is Failing Us and 3 Things That Need To Be Working Together In Your Online Business

 

Are you tired of being a slave to social media for your online business growth? You're not alone. As Christian women in business, we're called to make an impact while building profitable, sustainable enterprises by God's design. But the old lead generation tactics—especially social media—simply aren't working anymore in 2025.

Why Social Media Is Failing Us

Remember that old commercial that said, "This is your brain, this is drugs, this is your brain on drugs"? Think of that as "This is your brain, this is social media, this is your brain on social media."

Social media platforms are purposely designed to be addictive. They release quick hits of dopamine that give us snapshots of happiness, and the more we seek it out, the more dopamine gets released. This addiction leads to doom scrolling for hours when we only meant to check our engagement or make a post.

As business owners, this addiction can leave us:

• Burnt out
• Questioning our calling
• Wondering, "Lord, did I even hear you right?"

I've been there. I was spending too much time being a slave to social media, trying to show up in Facebook groups and add value, but it wasn't working. That's when I realized that social media is not a business growth plan.

The Three-Point Customer Lifecycle

There are three essential components that need to be working in your online business to make it successful, profitable, and sustainable:

1. Lead Generation

This is the entry point where new people discover you. The outdated lead generation strategies are not working in 2025 and beyond, specifically social media. We need smarter approaches to bringing quality leads into our world.

In 2022, I hosted my first virtual event that led to 656 new amazing women on my email list. This led to a sold-out one-on-one coaching program for the rest of that year and catapulted me into a membership and group coaching program.

2. Nurture Phase

Building relationships with your audience is just as important as lead generation. Your nurture strategy should be unique to you and your business—we're not building cookie-cutter businesses here. We're following God's blueprint for our specific calling.

This isn't just about nurturing through your email list. It's about implementing strategies that get you in front of your people to increase and strengthen that know, like, and trust factor.

We're currently in a trust recession. Too many people have been burned by coaches and mentors who over-promise and under-deliver. Many potential clients tell me they've invested so much in coaches or programs and are still trying to pay it off because they didn't get the promised results.

Often, these coaches are teaching outdated strategies:

• Adding value in countless Facebook groups until you're blue in the face
• Sending "hey girl" messages
• Running Facebook ads prematurely (before your messaging is clear)
• Implementing slow growth organic strategies when you need momentum

3. Sales Conversion

This is where you convert those relationships into paying clients. While you can show up and add value, the real transformation happens at the time of transaction. Solving 100% of your clients' problems happens on the other side of that paid wall.

Moving Forward Without Social Media

All three of these components need to work together like a well-oiled machine in your online business:

• Lead generation brings in new leads
• Nurturing establishes deep relationships with them
• Sales conversion leads them to your paid offer where transformation happens

Now is your "for such a time as this" moment. God is calling bold kingdom women into the online business space to have profitable businesses that not only help the people you're called to serve but also create kingdom wealth so you can give more, bless more, and change broken systems.

Next Steps:

If you're ready to ditch the social media hamster wheel and build a business by God's design:

1. Listen to my "Grow Without the Scroll" private podcast, where I share my seven-step faith-filled framework to leverage the power of collaborations!  Grab it here!
2. Join my upcoming "Called to the Business Battlefield" nine-day event starting March 31st, where I'll walk you through my SMART lead generation method

This strategic battle plan is designed for bold kingdom women in business who are status quo challengers. You'll learn how to launch a profitable and impactful business without being a slave to social media, without compromising your faith and values, and without piecing it together with worldly tactics.

It's time to have a profitable online business that wreaks havoc on the powers of darkness and takes back territory the enemy stole.