167 // The #1 Lead Magnet Mistake Christian Women in Online Business Make

The #1 Lead Magnet Mistake Christian Women in Online Business Make

Is your free lead magnet secretly sabotaging your sales? Discover why most Christian Women Entrepreneurs are making a critical mistake with their email list strategy.

The Lead Magnet Mistake That's Costing You Sales

You've done everything "right." You created that free PDF guide, checklist, or resource. You've promoted it on social media. You've participated in bundles and summits. Your email list has grown impressively, and your open rates look decent. People even compliment your content.

But when you finally launch your offer... crickets.

If this sounds familiar, you're experiencing what I call the invisible gap – a critical mistake that many Christian women entrepreneurs make when building their email list.

The Core Problem: Your Freebie Doesn't Create Desire for Your Offer

The fundamental issue isn't that you have a lead magnet or that you're building an email list. The problem is that your freebie doesn't strategically align with your paid offer, creating a disconnect in your customer journey.

Most entrepreneurs experience marketing funnels from left to right:

1. See content or ad
2. Opt in for freebie
3. Join email list
4. Attend webinar/challenge
5. Consider paid offer

So naturally, they create their funnel in that same order. They start by making a lead magnet, then figure out what to sell later.

This approach creates a fatal flaw: building a bridge that leads nowhere.

The Counterintuitive Approach: Start with the End in Mind

Successful online marketers take a completely different approach. They work backwards, not forwards:

1. Define your paid offer first - Get absolute clarity on what transformation you provide
2. Map your signature framework - Outline exactly how you help your ideal clients
3. Extract a strategic piece - Create a lead magnet that naturally sets up desire for your offer

When you start with your offer first, your entire funnel becomes strategically aligned. Your lead magnet doesn't just build your list – it begins the sales process by attracting the right people and creating demand for your solution.

The Two-Question Framework for Converting Lead Magnets

To create a lead magnet that effectively bridges to your paid offer, ask these two critical questions:

1. What specific, tangible outcome does your offer provide? (Focus on external, visible results)

• Instead of "Improve your YouTube marketing"
• Try "Get your first YouTube video ranked at the top of YouTube search"

What does that give them? (Ask repeatedly to uncover deeper emotional benefits)

• More exposure
• More leads and sales
• More money
• More freedom and time with family

These questions help you define both the external and internal outcomes of your offer, allowing you to create a lead magnet that speaks directly to these desires.

Common Lead Magnet Mistakes to Avoid

1. Duct-Taping Your Business Together

Creating a lead magnet without knowing what you're selling next leaves you constantly starting and stopping, trying to figure out the next step.

2. Choosing Unrelated Lead Magnet Topics

If your lead magnet doesn't connect logically to your offer, you'll attract the wrong subscribers. Example: A YouTube course with a lead magnet about building an email list.

3. Working in the Wrong Direction

Experiencing funnels from left to right, then creating yours the same way, leads to misalignment and poor results.

The Consequences of Getting This Wrong

When your lead magnet doesn't align with your offer, you'll experience:

• Large email list but few buyers
• Wasted effort on content that doesn't generate sales
• Endless content creation trying to warm up the wrong audience
• Constant frustration and underwhelming launches

The Solution: Map Your Customer Journey Backwards

Smart Kingdom entrepreneurs work backwards:

1. Start with YOU by God's design (extract your unique blueprint)
2. Define your offer with absolute clarity
3. Map your customer journey toward that paid offer
4. Create a lead magnet that bridges the gap

Your lead magnet should be the first step of your sales funnel, not a separate list-building activity. Think of it as the perfect first step in your client's transformation journey.

Ready to Fix Your Lead Magnet Strategy?

If you're ready to stop duct-taping your business together and create a strategic funnel that actually converts, you need to:

1. Get clarity on your offer
2. Define your "B to Y" (the bridge that takes clients from their current situation to their desired outcome)
3. Create a lead magnet that creates genuine demand for your solution

Remember: If your lead magnet doesn't create desire for your offer and move your ideal client closer to saying yes, it's not serving its purpose.

Want help implementing this approach in your business?

The Business by God's Design Academy doors are currently open. Get lifetime access before the program structure changes. 

More information here: https://go.kristindronchi.com/obbgd-academy

Email me if you want to set up a consultation call!

 

The It’s Time Conference Information:

My friend Lissa, the UN-Time Management Strategist for Christian women business owners, is hosting the IT’S TIME CONFERENCE Experience in Nashville, TN, this September—and trust me, you do NOT want to miss it!

This isn’t just another conference—it’s a one-of-a-kind, transformational experience where 100 committed Christian women CEOs (Christ-Empowered Operators) are coming together to learn how to steward their time for real, 100-fold growth.

✅ Pre-conference coaching & resources starting transformation NOW
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PLUS: Nashville-style fun—hot chicken, line dancing, VIP dinners & a private concert 🎶

And because you’re part of this amazing podcast fam, Lissa is giving you an exclusive $500 discount! 🎉

🎟 Grab your ticket now at redeemhertime.com/conference and use the code Kingdom to save $500!

 

Next Steps:

If you're ready to ditch the social media hamster wheel and build a business by God's design:

Listen to my "Grow Without the Scroll" private podcast, where I share my seven-step faith-filled framework to leverage the power of collaborations!  Grab it here!

 

Take this 62 second quiz to........ Discover the #1 Piece of God's Divine Blueprint that You are Missing in Launching Your Profitable Business By God's Design: https://go.kristindronchi.com/quiz